Sky required an in-store retail guide for store employees to best showcase the latest Sky products. The guide should illustrate how products are to be displayed in Sky retail stores across the UK. Each type of store store has a
different product offering, so the content length will vary yet must appear consistent. The guides will be used as loose-leaf when in store, yet must work cohesively as a set for centralised use.
The Challenges
1.
Flexibility of layout
How to create a consistent one-page layout which must be adaptable for various types of store with variable length of content?
Solution
In order to counter large gaps which are created by flowing in content for stores with fewer products, I pitched the idea of adding optional animated characters from Sky shows and films as and when needed for balance. As well as filling unsightly spaces the characters add visual interest and are themselves seen to be engaging with the information on the page. In particular pointing characters help direct the viewer's eye to content.
2.
Clarity in limited space
How to include variable and sometimes large amounts of content in a way which is clear and easy to comprehend.
Solution
Each cabinet visual was placed side by side with a list of the products contained within, in the order in which they should be displayed.
Supplied store floor plans were stripped back to their simplest form and recoloured in Sky brand colours to produce a set of clean and consistent store layout visuals.
